TradePending
TradePending brings dealers and consumers together with four cutting-edge products: SNAP, SNAP Offer, Superlatives and the TradePending API.
Highlights
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Generate more credit applications by identifying and addressing common drop-off points in the application process.
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Retarget shoppers who abandon finance tools with digital ads, encouraging them to finish their application.
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Send email campaigns to shoppers that abandon finance tools, prompting them to complete their credit applications.
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Ensure seamless tracking and integration of customer behavior data across the dealership website and credit application iFrame.
How it works
Orbee’s integration with TradePending streamlines the process of tracking and analyzing customer data within finance and credit application tools. By embedding Orbee’s technology into the credit application iFrames, dealerships can effortlessly monitor and segment customer behavior throughout the application process. This integration allows for seamless data synchronization with the main website, providing a holistic view of the shopper's journey.Leveraging Orbee’s powerful segmentation capabilities, dealerships can gain valuable insights into where customers drop off in the credit application process and what actions they take. This understanding enables dealerships to implement targeted marketing strategies, retarget customers who abandon their applications, and personalize follow-up communications. By integrating credit application data with other customer touchpoints, Orbee helps dealerships optimize their marketing efforts and enhance the overall customer experience.
Available data segments
Assess Buying Power Segments
| Segment Name | Description |
|---|---|
| Form Start | Shoppers initiate the process to assess their buying power by starting a form. |
| Monthly Payment Completed | Shoppers complete the first step of assessing their buying power by providing their monthly payment information. |
| Vehicle Condition Completed | Shoppers complete the second step of assessing their buying power by providing information about the condition of the vehicle they want to purchase. |
| Vehicle Style Completed | Shoppers complete the third step of assessing their buying power by selecting the style of vehicle they are interested in purchasing. |
| Down Payment Completed | Shoppers complete the fourth step of assessing their buying power by providing information about their down payment. |
| Trade In Yes Selected | Shoppers indicate that they have a trade-in vehicle during the fifth step of assessing their buying power. |
| Trade In No Selected | Shoppers indicate that they do not have a trade-in vehicle during the fifth step of assessing their buying power. |
| Loan Title Selected | Shoppers complete the sixth step of assessing their buying power by selecting the type of loan they are interested in. |
| Credit Score Selected | Shoppers complete the seventh step of assessing their buying power by providing information about their credit score. |
| Form Submitted | Shoppers complete the process of assessing their buying power by submitting the form. |
What you can activate
Use TradePending data with any of these connected destinations.
Retarget shoppers who start, but do not finish a finance application with Meta Ads.
Send an automated email to users who abandoned a finance application, reminding them to finish.
Send a list of shoppers who abandoned the finance application to a BDC team to tailor their outreach strategy.
Retarget shoppers who start, but do not finish a finance application with Google Ads.
Prompt chat tools to remind shoppers about finishing their finance application
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Send an audience of shoppers who abandoned a finance application to a DSP.
Trigger a website overlay to appear when a user who abandoned a trade-in form returns to the website.
Retarget shoppers who start, but do not finish a finance application with Pinterest Ads.