“Orbee was able to take the siloed data out of our CRMs and combine it into a single database so you have one contiguous view of the customer where there was none in the source systems.”
— Jeremy Paolone, VP of Retail Technology, Holman Automotive
Holman Automotive utilized Orbee to dismantle systemic data silos by extracting customer data from multiple independent dealership CRMs and merging them into a single centralized database. This gave them an enterprise-wide view of the consumer base, enabling intelligent cross-OEM inventory utilization and flexible marketing deployment.
The challenge
Holman Automotive’s primary roadblock was a fragmented view of customer interactions across their widespread multi-site infrastructure. Historically, each dealership site operated within its own data parameters, meaning a consumer looking for a vehicle at one franchise was invisible to the rest of the enterprise network. Orbee solved this by extracting customer records out of individual CRM silos and aggregating them into a unified, continuous database. Furthermore, instead of running into development delays typical of major software vendors, Holman worked with a dedicated Orbee team that was fully prepared to rapidly co-develop and test custom, site-specific data pipelines.
The results
Building a single, continuous database fundamentally transformed Holman’s customer experience and enterprise operations. Marketing teams transitioned from single-location promotions to highly strategic group-level campaigns. If a customer engages with a specific dealership that lacks the right inventory or OEM alignment, the group now automatically presents matching inventory from alternate brands across their broader network. This centralized system enables seamless, data-driven customer journey optimizations, ensuring the group communicates with consumers based on their collective brand history, vehicle preferences, and preferred communication habits.
By the numbers
- Total operational footprint: 65 strategic locations across 9 states.
- Brand portfolio diversity: 30+ major automotive OEM brands represented.
- Unified database view: 1 contiguous enterprise customer profile across all standalone systems.
- Agile resource dedication: 100% commitment from Orbee’s engineers to jump directly into niche technical initiatives without operational friction.
