Identity-resolved data,
flowing where it needs to go
Real-Time Activation is the data platform's outbound layer — the infrastructure that pushes identity-resolved audiences, events, and conversions to ad platforms, journeys, downstream warehouses, and any destination that can consume the feed. Sub-minute sync, consent enforced at sync time, identity resolved before push.
Clean, identity-resolved data to every system that needs it
Whether the destination is Orbee's own Marketing and Advertising modules or your existing tools, every system gets the same real-time first-party feed.
Direct sync to every major ad destination.
Google Customer Match, Meta Custom Audiences, TikTok Audiences, The Trade Desk, Microsoft Ads, and 40+ programmatic DSPs — plus server-side conversion endpoints that recover signal browser pixels lose.
- Sub-minute audience sync
- Meta CAPI & Google Enhanced Conversions
- TikTok Events API
Email, SMS, webhooks, and warehouse sync.
Audience membership flows into journey orchestration with consent enforced at send. Outbound webhooks for any HTTPS endpoint; direct sync into S3, GCS, Snowflake, BigQuery, and Redshift.
- Email & SMS journey membership
- Outbound webhooks
- Warehouse-native workflows
Push back into source systems and the long tail.
Where supported, Orbee appends data to CRM records, uploads offline conversions, and updates native customer fields — plus audience push to digital retailing tools, CTV partners, and attribution vendors.
- CRM record writebacks
- Offline conversion uploads
- Digital retailing & CTV partners
The four-hour window when intent is highest
is exactly when batched audiences haven't refreshed.
Most "audience activation" tools operate on a nightly batch. Real-Time Activation operates differently — and the downstream effect compounds.
Membership updates live
A shopper who qualifies for a high-intent segment lands in your Meta Custom Audience within minutes of qualifying.
Sold customers exit immediately
Stop retargeting people who already bought — suppression fires the moment the DMS sale registers.
Consent & inventory state
An opt-out removes a consumer from active audiences within minutes; a sold VIN drops from retargeting the moment it sells.
Real-Time Activation isn't a dumb pipe
Every push is governed by the same rules the rest of the platform operates under — enforced at the moment of sync, not the moment of build.
Identity resolution before push
Polymer collapses fragmented records into one identity per shopper — a buyer with three CRM records and four devices counts as one member.
PolymerConsent state enforcement
CCPA opt-outs, GDPR consent flags, do-not-call lists, state-law-specific suppression — all enforced at the moment of sync.
ComplianceSuppression rules
Sold customers, service-active customers, do-not-email/SMS flags, and program-specific exclusions are subtracted automatically.
SuppressionOEM guardrails & group scoping
Audience push respects program-specific exclusion rules and creative guardrails, and scopes to specific stores, brands, or geographies.
Group · OEM
The Data Platform's job is to make the data right and make it flow.
The Applications' job is to use it well.
The Applications layer — Marketing, Advertising, Analytics — handles which campaigns to run and which journeys to fire. Real-Time Activation handles getting the data there cleanly, fast, and correctly. Your Marketing and Advertising modules, your existing tools, and your warehouse workflows all operate on the same clean, identity-resolved feed.
Move first-party data through your stack.
Live walkthrough syncing real audiences during the call.
Sub-minute sync · Consent enforced at sync time