See every shopper's full journey
not just their last click
Behavioral Exploration, powered by Orbee Explorer, is the customer-level investigation surface inside Orbee. Open any customer record and see every web session, every CRM interaction, every service visit, every offline transaction — stitched together by the identity graph and ordered into a single chronological timeline.
A complete picture of every customer, not a row in a dashboard
Most automotive marketing tools answer "how many." Behavioral Exploration is built to answer "who, and what did they do."
Every event, in order, in one view.
Web pageview, ad click, form fill, CRM update, service appointment, sale — collapsed into one chronological view per person. Cross-device, cross-channel, cross-rooftop.
- One timeline per person
- Records that started anonymous, resolved later
- Filter by event type or source
Every action carries its source.
UTM, traffic source, referrer, campaign — see exactly which paid touch put a shopper on the lot. Not aggregated to a campaign; resolved to the individual event.
- Source on every event
- UTM & referrer capture
- Individual-event resolution
Everything Orbee knows, on one screen.
Each customer profile surfaces vehicles owned, service history, segment memberships, behavioral signals, and third-party enrichments like equity, recall, and call intelligence.
- Vehicles & service history
- Segment memberships
- Annotation and profile sharing
Not a separate analytics product bolted onto a CDP.
The same data layer that powers activation.
The customer you investigate in Explorer is the same customer who lands in your Google audience, receives your follow-up email, and registers as sold in your DMS.
Identity graph
The unified timeline is only possible because the identity graph stitches events across every device and channel.
The same data model
Explorer displays native object records as unified customer profiles — the same tables Studio audiences are built on.
Observation to activation
There's no silo between exploration and activation — the journey you observe is the journey you act on.
Behavior is the unit of analysis that matches how dealers operate
Every Explorer view connects directly to the rest of the platform — save a behavior pattern as a segment, trigger a campaign, or share a profile without leaving the record.
Pre-call lead enrichment
Sales reps open an inbound lead and see every page viewed, every VIN engaged with, every email opened — in real time, before the call.
Sales · BDCBDC quality audit
Trace the exact path that produced each scheduled appointment to identify which sources and behaviors produce the highest-quality opportunities.
Quality · QALost-deal investigation
Open the profile of a shopper who walked away — which competitor's VDP they viewed, which finance form they completed elsewhere.
MarketingService-to-sales reactivation
Profile lapsed customers individually before campaign launch — which households have multiple vehicles in service, which are equity-positive.
Service
Segments tell you who might buy.
Behavior tells you who is buying.
Sales reps want to know what a specific inbound lead actually viewed before the call. BDC managers want to audit lead quality by tracing the path that produced each appointment. Marketing teams want to investigate why a high-spend campaign converted at half the rate. Segments aren't enough — behavior is the unit of analysis that matches how dealers operate.
Turn every customer into a fully observable record.
Walk through real customer journeys from your own data.
Live walkthrough · No commitment