AutoFusion

Orbee’s integration with AutoFusion transforms how dealerships track, analyze, and utilize customer data from their websites. By embedding Orbee’s analytics javascript directly into the dealership website, every visitor interaction is meticulously tracked and analyzed, all without impacting load times or website performance. Orbee segments shoppers into advertising audiences and email lists based on their behavior, ensuring retargeting campaigns and email communications are personalized and relevant to where they left off in the buying journey. This seamless integration provides in-depth reporting and analytics on website traffic that rivals Google Analytics, giving dealerships a comprehensive view of customer behavior, preferences, and engagement patterns. Leveraging these insights, dealerships can implement targeted marketing strategies, enhance personalization, and optimize the overall customer experience.

Available data segments

Table Styling

Segment Name	Description
Click to Call	Shoppers clicking on the “Call” button to directly contact the dealership.
All Forms	Shoppers submitting any form on the website, such as contact, service, or test drive request forms.
Finance Page	Shoppers viewing the finance page for information on loans, leases, and payment calculators.
New Vehicle Content	Shoppers browsing new vehicle information, including models, specs, and promotions.
Service Page	Shoppers looking at service offerings, scheduling service, or viewing service specials.
All Specials	Shoppers viewing special offers across new, used, service, and parts.
Used Vehicle Content	Shoppers exploring used vehicle listings, including cars, trucks, and SUVs.
All SRP	Shoppers navigating through the Search Results Page (SRP) for any type of vehicle.
All VDP	Shoppers viewing the Vehicle Details Page (VDP) for in-depth information on specific vehicles.
Test Drive Content	Shoppers exploring options and scheduling a test drive for vehicles they are interested in.
Showroom Content	Shoppers viewing information and details about the vehicles available in the showroom.
Trade-in Content	Shoppers looking into the value and details of trading in their vehicle towards the purchase of another.
Contact Page	Shoppers visiting the contact page to get in touch with the dealership through provided contact information.
Vehicle Make	Shoppers filtering or searching vehicles based on specific makes (brand) e.g. Shoppers that viewed a “Ford” vehicle.
Vehicle Model	Shoppers filtering or searching for vehicles based on specific models e.g. Shoppers that viewed an “F-150” vehicle.