Fullpath integration

Highlights

Integrate chat interactions with other touchpoints to build comprehensive attribution reports.
Leverage chat data to segment shoppers into highly targeted advertising audiences.
Automate personalized email follow-ups based on chat interactions for improved engagement.
Integrate chat data with other data points to build complete shopper profiles.

How it works

Orbee’s integration with FullPath's chat product enhances customer engagement by seamlessly integrating chat interactions into a comprehensive shopper profile. This integration enables dealerships to track, analyze, and utilize chat data to gain deeper insights into customer behavior and preferences. By synchronizing chat data with other customer touchpoints, dealerships can trigger automated emails based on chat interactions and add shoppers to various advertising audiences. This ensures that every chat interaction contributes to a holistic understanding of the customer journey, driving more effective communication and higher conversion rates.

Available data segments

Chat Widget Events

Segment Name	Description
Chat Widget Opened	A shopper opens the interactive Chat widget on the website to explore options or information.
Chat Widget Closed	A shopper closes the Chat widget after viewing or interacting with it.
Chat Contact Us Form Opened	A shopper initiates contact by opening the ‘Contact Us’ form within the Chat widget.
Chat Conversion (Contact Us Form Submitted)	A shopper completes and submits the ‘Contact Us’ form, indicating interest or inquiry.
Chat Confirm Availability Form Opened	A shopper checks vehicle availability by opening the ‘Confirm Availability’ form.
Chat Conversion (Availability Confirmed)	A shopper confirms interest in a vehicle’s availability by submitting the form.
Chat Trade-In Form Opened	A shopper begins the process of trading in a vehicle by opening the trade-in form.
Chat Trade-In Form: Step #1 Completed	A shopper completes the first step of the trade-in process by selecting their vehicle.
Chat Trade-In Form: Step #2 Completed	A shopper provides details about their vehicle in the second step of the trade-in process.
Chat Trade-In Form: Step #3 Completed	A shopper selects their vehicle’s condition in the third step of the trade-in process.
Chat Conversion (Trade-In Estimate)	A shopper submits the trade-in form, completing the process for a vehicle trade-in estimate.
Chat Test Drive Form Opened	A shopper expresses interest in test driving a vehicle by opening the test drive form.
Chat Conversion (Test Drive Confirmed)	A shopper confirms a test drive appointment by submitting the test drive form.
Chat Appointment Form Opened	A shopper looks to schedule a dealership appointment by opening the appointment form.
Chat Conversion (Appointment Confirmed)	A shopper confirms an appointment with the dealership by submitting the form.
Chat Directions Opened	A shopper seeks directions to the dealership by opening the directions option.
Chat Conversion (Directions Sent)	A shopper requests directions to the dealership, completing the action within the widget.

What you can activate

Use Fullpath data with any of these connected destinations.

Build audiences from chat data to use in Meta Ads targeting, ensuring precise ad delivery.

Ingest chat interaction history to segment audiences based on chat outcomes, tailoring marketing strategies.

Build audiences from chat data to use in Google Ads targeting, reaching customers with relevant ads.

Build an attribution report that incorporates chat interactions with other touchpoints for comprehensive insights.

Create Pinterest Ads audiences from chat data to target users effectively based on their interactions.

Automate email follow-ups based on chat outcomes, enhancing customer engagement and conversion rates.