Kelley Blue Book
Kelley Blue Book is a trusted and widely recognized resource for vehicle valuation and automotive research. It provides accurate and comprehensive information on car pricing, trade-in values, and expert reviews to help consumers make informed decisions when buying, selling, or researching vehicles.
Highlights
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Gain insights into where shoppers visit from and identify drop-off points within the trade-in tool.
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Retarget shoppers who abandon the trade-in tool with digital ads, encouraging them to return.
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Send automated emails to users who abandon the trade-in tool, reminding them to complete their evaluation.
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Send a list of shoppers who abandoned the trade-in tool to the BDC team for tailored outreach strategies.
How it works
Orbee’s integration with Kelly Blue Books Instant Cash Offer product simplifies the process of tracking and analyzing customer data within trade-in tool iFrames. By embedding Orbee’s technology into the trade-in tool, dealerships can effortlessly monitor and segment customer behavior throughout the trade-in evaluation process. This integration allows for seamless data synchronization with the main website, providing a holistic view of the shopper's journey.Leveraging Orbee’s powerful segmentation capabilities, dealerships can gain valuable insights into where customers drop off in the trade-in process and what actions they take. This understanding enables dealerships to implement targeted marketing strategies, retarget customers who abandon their trade-in evaluation, and personalize follow-up communications. By integrating trade-in tool data with other customer touchpoints, Orbee helps dealerships optimize their marketing efforts and enhance the overall customer experience.
Available data segments
Trade-in Widget Segments
| Segment Name | Description |
|---|---|
| Trade-in Widget Open Tool (Step 1) | Shoppers initiating the trade-in process by opening the trade-in tool. |
| Trade-in Widget Open Vehicle Details (Step 2) | Shoppers providing details about their vehicle, such as make, model, and year, in the second step of the process. |
| Trade-in Widget Open Vehicle Condition (Step 3) - Submit Photos | Shoppers submitting photos of their vehicle to assess its condition in the third step of the process. |
| Trade-in Widget Open Vehicle Condition (Step 3) - Exterior Photos | Shoppers uploading exterior photos of their vehicle for a detailed condition review in the third step of the process. |
| Trade-in Widget Open Vehicle Condition (Step 3) - Interior | Shoppers detailing the interior condition of their vehicle through descriptions or photos in the third step of the process. |
| Trade-in Widget Open Vehicle Condition (Step 3) - Mechanical | Shoppers providing information about the mechanical condition of their vehicle in the third step of the process. |
| Trade-in Widget Open Your Contact Information (Step 4) | Shoppers entering their contact information to receive the trade-in offer or further communication from the dealership. |
| Trade-in Widget Conversion (Step 5) | Shoppers completing the trade-in process, potentially leading to an offer or further engagement with the dealership. |
What you can activate
Use Kelley Blue Book data with any of these connected destinations.
Retarget shoppers who start, but do not finish a trade-in form with Google Ads.
Send an automated email to users who abandoned a trade-in form, reminding them to finish.
Send a list of shoppers who abandoned the trade-in form to a BDC team to tailor their outreach strategy.
Retarget shoppers who start, but do not finish a trade-in form with Meta Ads.
Prompt chat tools to remind shoppers about finishing their trade-in form
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Send an audience of shoppers who abandoned a trade-in form to a DSP.
Trigger a website overlay to appear when a user who abandoned a trade-in form returns to the website.
Retarget shoppers who start, but do not finish a trade-in form with Pinterest Ads.