Microsoft Ads
Microsoft Ads is an online advertising platform that allows businesses to display ads across Microsoft's search engine, Bing, as well as partner websites and platforms. It provides advertisers with a valuable opportunity to reach a wide audience and drive targeted traffic to their websites or products.
Highlights
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Utilize data from CRM, DMS, website events, and other first-party sources to build detailed advertising audiences.
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Deliver highly targeted ads based on a shopper's specific stage in the buying journey.
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Integrate inventory feeds to automate VIN-specific advertising campaigns.
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Pull in campaign performance metrics to build advanced reports on the efficacy of advertising efforts.
How it works
Orbee’s integration with Microsoft Ads revolutionizes how dealerships build and manage their advertising campaigns. By leveraging integrated data from a dealer's CRM, DMS, website events, and other first-party data sources, Orbee can create highly targeted and personalized advertising audiences. This integration allows dealerships to precisely target shoppers based on where they are in their buying journey. Additionally, Orbee integrates a dealership's inventory feed into advertising platforms that support inventory-specific ads, automating VIN-specific advertising campaigns. Orbee also integrates with advertising platforms to pull in campaign performance metrics, enabling the creation of advanced reports on the efficacy of advertising efforts.
What you can activate
Use Microsoft Ads data with any of these connected destinations.
Retarget a shopper who abandons a service scheduler with digital ads.
Build an advertising audience based on website behavior and intent.
Personalize digital ads based on the chat history of a shopper.
Retarget a shopper who abandons a trade-in form with digital ads.
Build an attribution report that compares digital ads with other sources
Retarget a shopper who abandons a finance application with digital ads.