Roadster
Roadster offers Omnichannel Commerce solutions, which deliver the same seamless and streamlined shopping experience as customers switch between your site and your store.
Highlights
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Unify a shopper's activity on the website with their activity inside the digital retail iFrame or subdomain.
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Integrate digital retail interactions with other touchpoints to build comprehensive attribution reports.
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Leverage digital retail data to segment shoppers into highly targeted advertising audiences.
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Automate personalized email follow-ups based on digital retail behavior for improved engagement.
How it works
Orbee’s integration with Roadster bridges the gap between dealership websites and digital retail environments, providing comprehensive tracking and analytics that traditional platforms cannot. As shoppers transition from the dealership website to Roadster for activities such as calculating trade-in values, estimating payments, and customizing vehicles, Orbee meticulously tracks their behavior. This allows dealerships to retarget customers precisely based on where they left off in their buying journey. Additionally, Orbee can accurately attribute conversions that occur within Roadster, enhancing the dealership's ability to build comprehensive multi-touch attribution reports. This seamless data integration allows dealerships to gain valuable insights into customer interactions and preferences throughout the entire buying journey, from initial website visit to final purchase.
Available data segments
Vehicle Purchase Segments
| Segment Name | Description |
|---|---|
| Lease Option (Selected) | Shoppers selecting the lease purchase option for a vehicle on its detail page. |
| Cash Option (Selected) | Shoppers choosing to pay for a vehicle in full with cash on its detail page. |
| Finance Option (Selected) | Shoppers opting for financing to purchase a vehicle on its detail page. |
| Save Vehicle (Started) | Shoppers starting the process to save a vehicle to their wishlist or account for later viewing. |
| Save Vehicle (Submitted) | Shoppers successfully saving a vehicle to their wishlist or account. |
| Next Steps (Started) | Shoppers initiating the next steps in the buying process, such as scheduling a test drive or requesting more information. |
| Finance Option: Unlock Price (Started) | Shoppers beginning the process to unlock the price of a vehicle through financing options. |
| Finance Option: Unlock Price (Submitted) | Shoppers completing the process to view the price of a vehicle available through financing. |
| Cash Option: Unlock Price (Started) | Shoppers starting the process to unlock the price of a vehicle when paying cash. |
| Cash Option: Unlock Price (Submitted) | Shoppers completing the process to view the cash purchase price of a vehicle. |
| Lease Option: Unlock Price (Started) | Shoppers beginning the process to unlock the price of a vehicle with lease options. |
| Lease Option: Unlock Price (Submitted) | Shoppers completing the process to view the lease price of a vehicle. |
| Unlock Price (Submitted) | Shoppers submitting a request to view the price of a vehicle, regardless of purchase option. |
| Have A Question (Selected) | Shoppers selecting the option to inquire further about a vehicle or deal, seeking more information. |
| Get Directions (Selected) | Shoppers seeking directions to the dealership for a visit or vehicle viewing. |
| Click to Call | Shoppers opting to make a direct phone call to the dealership from the website. |
| VDP View | Shoppers viewing the Vehicle Detail Page (VDP) for comprehensive information about a vehicle. |
| Skip Trade-In (Selected) | Shoppers choosing to skip the trade-in option during their online vehicle purchase or inquiry process. |
| Value Trade-In (Started) | Shoppers starting the process to get an estimate of their vehicle’s trade-in value. |
What you can activate
Use Roadster data with any of these connected destinations.
Retarget shoppers who abandon the digital retail experience with Google Ads.
Send an automated email to users who abandoned a digital retail experience.
Retarget shoppers abandon a digital retail experience with Meta Ads.
Send a list of shoppers who abandoned the digital retail experience to a BDC team to tailor their outreach strategy.
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Prompt chat tools to remind shoppers to pick up where they left off in their digital retail experience
Build a custom report to analyze how shoppers utilize a digital retail experience.
Retarget shoppers who start, but do not finish a digital retail experience with Pinterest Ads.
Trigger a website overlay to appear when a user who abandoned a digital retail experience returns to the website.