RouteOne

Orbee’s integration with RouteOne streamlines the process of tracking and analyzing customer data within finance and credit application tools. By embedding Orbee’s technology into the credit application iFrames, dealerships can effortlessly monitor and segment customer behavior throughout the application process. This integration allows for seamless data synchronization with the main website, providing a holistic view of the shopper's journey.Leveraging Orbee’s powerful segmentation capabilities, dealerships can gain valuable insights into where customers drop off in the credit application process and what actions they take. This understanding enables dealerships to implement targeted marketing strategies, retarget customers who abandon their applications, and personalize follow-up communications. By integrating credit application data with other customer touchpoints, Orbee helps dealerships optimize their marketing efforts and enhance the overall customer experience.

Available data segments

Vehicle Buying Process Segments

Segment Name	Description
Start Your Vehicle Buying Process (Form Started)	Shoppers begin the vehicle purchasing journey by starting the initial form on the dealership’s website.
Start Your Vehicle Buying Process (Step 1 Completed)	Shoppers complete the first step of the vehicle buying process, likely providing initial contact information or vehicle interest.
Tell Us About Yourself (Step 2 Completed)	Shoppers provide personal information, such as name and contact details, completing the second step of the application.
Residential Information (Step 3 Completed)	Shoppers enter their residential information, moving further along in the buying process by completing step three.
Income and Employment (Step 4 Completed)	Shoppers detail their income and employment history as part of the financing application in the fourth step.
Vehicle Information (Step 5 Completed)	Shoppers provide details about the vehicle they are interested in purchasing or leasing, completing the fifth step.
Application Review (Step 6 Completed)	Shoppers review the information they’ve provided in the application, completing the sixth step of the process.
Application Consent (Step 7 Completed)	Shoppers give their consent for the dealership to process their application, marking the completion of step seven.
Dealer Privacy Notice (Step 8 Completed)	Shoppers acknowledge the dealer’s privacy notice, completing the final step before submission.
Application Complete	Shoppers finish the entire vehicle buying process application, potentially leading to a vehicle purchase or lease agreement.