If you have it,
we can ingest it
Orbee ingests data from anywhere it lives — every major DMS, CRM, and ad platform via 40+ native connectors; SFTP, S3, and warehouse sources out of the box; Excel files and ad-hoc vendor extracts via Orbee Arc; first-party web events through Orbee Native; and server-side event endpoints for everything else. Full tables, not summary feeds.
Every dealer system was built to be ingested by no one
A typical dealer group runs 15–25 systems. Orbee absorbs that problem with a pre-built, maintained, continuously expanded ingestion layer — so your team never negotiates with another vendor's API.
Pre-built integrations for every major platform.
DMS, CRM, website provider, call tracking, and ad platform connectors. When a vendor changes their API, our team adapts — your team doesn't.
- CDK, Reynolds, Dealertrack, PBS
- VinSolutions, DealerSocket, Drive Centric
- Google, Meta, TikTok, The Trade Desk
First-party events and local files.
Orbee Native captures web events with an automotive taxonomy. Orbee Arc moves files in from SFTP, S3, or a random vendor's Excel export — anywhere a file lives.
- VDP, SRP, finance, trade-in events
- Server-side first, CAPI-ready
- Same governance as any source
Server-side endpoints and cloud storage.
HTTPS endpoints accept JSON event payloads from any system that can POST. Read from or write to S3, GCS, Snowflake, BigQuery, and Redshift.
- Batch endpoints for historical loads
- Warehouse as source or sync target
- Any system that speaks HTTPS
Vendor APIs change.
Your audiences keep firing anyway.
In most data platforms, a vendor API change turns into a broken integration that surfaces as a dashboard quietly going wrong. Orbee handles schema evolution at the platform layer.
Automated schema management
Addition, alteration, and deletion of columns on native objects — without manual SQL.
Continuous monitoring
We watch vendor API and feed shapes continuously, and adaptation is our team's job — not yours.
Audit trail of changes
Every schema change is logged for compliance and debugging. You find out from the changelog, not a broken report.
Full-table ingestion is the foundation everything else stands on
Most "integrations" in dealer marketing are shallow — a daily lead extract, a summary feed. Orbee ingests every accessible column, every row. That depth shows up everywhere downstream.
Identity resolution
Collapse records across CRM, DMS, web, and offline — only possible with full-table depth.
Polymer
Native objects
Model the unified customer view your team actually queries, from normalized source data.
Data model
Data Catalog
Describe what's available and where it came from — every column, table, and source.
Documentation
Real-time activation
Push identity-resolved audiences to every channel. If ingestion is incomplete, every downstream capability degrades.
Outbound
Every data initiative in automotive hits the same wall
at the same step: getting the data in.
DMS vendors gate access. CRMs have inconsistent APIs. Website providers each have their own tag manager. OEM-mandated tools each speak a different schema. That's why we treat the ingestion layer as the platform's most-invested capability.
Absorb your existing stack — DMS, CRM, web, call, ad, and the long tail.
Most groups have every relevant source connected in under two weeks.
Full-table ingestion · Schema evolution handled for you